“Branding: the process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.”
Branding is a huge component to the success of any business. It aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers (Read more here). In business, the value of branding and how you brand your business can exceed and increase the earning potential of your business. Careful planning and selection of your brand direction is integral to any business model. Businesses that create a strong brand create a strong business presence in their specific market. How your business is seen in the eyes of potential clients and business partners can make or break your business. Branding should be considered when preparing your website, printed marketing materials, and planning for business photography and image consulting.
ATG Photography consults and helps to create clear branding visions for your sessions that match your set brand. We will consult with your marketing and graphic teams to ensure a seamless execution for your images.